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Privacy Policy

Data controller

COLUMNA SPA (Tax ID 77.375.939-1) Address: Av. Ossa 235, Of. 835, La Reina, Santiago, Chile Email: contacto@columna.org

Data we collect

Data you provide

  • Email: when you subscribe to our newsletter or contact us.
  • Name and contact details: when you request a consultation.

Automatically collected data

  • Analytics cookies (Google Analytics 4 via Google Tag Manager): pages visited, time on site, device, approximate location. Collected anonymously and in aggregate.
  • Marketing cookies (Meta Pixel): only if you accept marketing cookies via the consent banner.
  • Technical data: IP address (anonymized), browser type, operating system.

Purpose of data processing

We use your data to:

  1. Service delivery: manage medical consultations and telemedicine appointments.
  2. Communication: send you educational newsletter content about spinal health (only if you voluntarily subscribe).
  3. Site improvement: anonymous analytics to understand how the site is used and improve content.
  4. Marketing: campaign measurement (only with your explicit consent).
  • Consent: for newsletter, analytics and marketing cookies.
  • Contract execution: for medical service delivery (telemedicine).
  • Legitimate interest: for site security and fraud prevention.

Data sharing

We share data only with:

  • Google (Analytics, Tag Manager): site analytics.
  • Meta (Pixel): campaign measurement (only with consent).
  • Cloudflare: hosting, security, and CDN.
  • Email marketing platform: for newsletter delivery.

We do not sell or share your personal data with third parties for commercial purposes.

Your rights

In accordance with Chilean law, you have the right to:

  • Access your personal data.
  • Rectify incorrect or incomplete data.
  • Delete your data.
  • Object to the processing of your data.

To exercise these rights, write to contacto@columna.org.

Data retention

  • Subscription data: until you cancel your subscription.
  • Medical consultation data: in accordance with Chilean clinical records retention regulations.
  • Analytics data: 26 months (standard GA4 configuration).

Cookies

You can manage your cookie preferences at any time through the consent banner on the site. Essential cookies are required for the site to function and cannot be disabled.

For more details about the cookies we use, see the consent banner at the bottom of the site.

Security

We implement technical and organizational measures to protect your data, including:

  • HTTPS encryption across the entire site.
  • Security headers (CSP, HSTS, X-Frame-Options).
  • Restricted access to personal data.

Changes to this policy

We reserve the right to update this policy. The last update date is indicated at the end of this document. Significant changes will be communicated through the website.

Contact

For privacy inquiries: contacto@columna.org

Last updated: April 2026